In S4E7 of the @MAGICademy Podcast, we welcome Leigh Sachwitz from Berlin, Germany. She has been dedicated to creating immersive experiences for over 25 years, finding new ways for people to learn and explore different concepts and challenging traditional educational environments. We have a great conversation about these types of experiences and how they manage to provoke an emotional response in people by creating stories that touch them in emotional ways they might not have thought about.

Leigh shares some of her background studying architecture in Scotland and pivoting to the music business, where she started experimenting with immersive experiences and had a chance to analyze the deep emotional response they spark in people. She also shares some insights on what makes these experiences unique and tells some anecdotes about past successful events and their outcomes