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BelongingThe Science of Creating Connection and Bridging Divides

Discover the secret to flourishing in an age of division: belonging. In a world filled with discord and loneliness, finding harmony and happiness can be difficult. But what if the key to unlocking our potential lies in this deceptively simple concept? Belonging is the feeling of being a part of a group that values, respects, and cares for us—a feeling that we can all cultivate in even the smallest corners of social life. In Belonging: The Science of Creating Connection and Bridging Divides, Stanford University professor Geoffrey L. Cohen draws on his own and others’ groundbreaking scientific research to offer simple, concrete solutions for fostering a sense of belonging. These solutions can generate surprisingly significant and long-lasting benefits.

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Immersion: The Science of the Extraordinary and the Source of Happiness

No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.

Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there’s a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold.

Creating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary. Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak explains why brains crave the extraordinary. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners.

You can guess if your experience will be extraordinary—or you can apply the insights fromImmersionto ensure it is.