In the #MAGICademy S2E10 story, we are having a conversation with Anna Belova, founder and CEO of DEVAR (Canva for Augmented Reality). Anna explores the concept of "Phygital" (physical + digital) experiences that fuse the tangible and the virtual, creating an immersive 360-degree multi-sensory playground for audiences, customers, and learners alike. As we navigate this new frontier, we're not just entertaining or educating; we're unlocking a deeper understanding of each other, peeling back layers of interaction to build more authentic connections. We also explored the power of curiosity & imagination by asking the question “What If…?” daily to help our brain get comfortable with always expanding its perceptions and open to new possibilities.