Bio-Cultural Technology

how biological and cultural factors influence human behavior and technology

Jiani Wu Jiani Wu

People-Powered Algorithm: How Micro-Positive Messages Facilitate Authentic Social Connections

Hesam Jafari, founder of Boonoob, shares his journey of building a startup that connects people and promotes genuine connections. He discusses the inspiration behind Boonoob, which stemmed from his desire to spread positivity and happiness. Hesam explains the meaning behind the name Boonoob and its vision of helping individuals improve and connect with others. He shares examples of how Boonoob has facilitated social learning and created positive environments for people to come together. Hesam also discusses the role of AI in Boonoob and his optimistic view of the future of human-AI collaboration. Ultimately, his vision for Boonoob is to bring people together and create genuine connections through various activities.

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